The news that Diamond, the sole distributor for print comics to comics stores, has raised its minimums has prompted some serious examination of the whole comic marketing system, and there’s no doubt that webcomics and other electronic media are suddenly looking better and better. Sean Kleefeld’s post about rethinking your comics habits seems eerily prescient, even though it was only written two weeks ago.
Kleefeld has more to say after the fact, of course, and he points out that Dwight MacPherson has been taking a nuts-and-bolts look at a lot of alternate distribution options, including Wowio and IndyPlanet, a print-on-demand site, webcomics, and a handful of other sites, including e-books and Eagle One Media, which runs an online store where readers can purchase PDFs of comics from a variety of publishers for as little as 99 cents. Along the way, MacPherson asks creators and publishers to rethink what they want.
Kleefeld also links to Brian Clevinger, who explains why the shift to webcomics has been inevitable for some time now: Print comics expensive, webcomics cheap. He’s not the first to make that argument; here’s an older post from a superhero guy making that point and noting that digital also allows more freedom from the constraints of format.
In fact, digital comics are one of the factors making that whole comics culture of Previews and pull lists and dark little stores in out-of-the-way places increasingly irrelevant. Try explaining the Diamond system to a civilian: You have to go to a special store, and you pre-order the comics from a catalogue—yes, you are supposed to pay for the catalogue—and then you get them two months later, but of course they might change from the catalogue description in the meantime, and—hey, where are you going?




