In Japan, manga is more than just entertainment; there is an incredible range of educational manga, from business textbooks to Tsundere Linux, in which big-eyed little girls tenderly introduce the reader to … Linux.
So what Pfizer has done is quite logical: They have put a manga up on their site about a guy who uses one of their products. Viagra.
Nisemono?, which ComiPress translates as “Fake?” is only in Japanese, so it’s a little hard to follow. It seems to begin with the hero ostentatiously taking one of the little blue pills in his company’s boardroom, a scene that illustrates why I love manga so much: just taking a pill is a dramatic event, with fist-shaking and changing background colors and lots of sound effects. Even if you’re not sure what’s going on, it’s fun to watch. Then our hero goes off and talks to a pretty girl for a while and has coffee with his skeevy friend, who is obviously giving him bad relationship advice. Some things transcend language.
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