Anyone on the street will tell you that “comics” mean “superhero comics.” With the rise of Batman, Captain America and the Avengers from the back of the dingily-lit comic store, to the summer blockbuster every year (forever) that person on the street might even be able to tell you everything about their favourite Hero, without ever having seen a comic book.
Online, it’s a different matter. Sure, superhero webcomics exist, but how many of them do you see in a given ‘Top 10″ or ‘best of‘ list? How many of them do you read?
Not many – because Superhero comics lack something special, something integral to digital success: something comics like Mary Worth figured out a long time ago. Continue reading