Every year now there’s just another report telling us that all media is down in numbers. It doesn’t matter if it’s TV, books, newspapers, music industry, or the box office but they’re is always someone complaining. There’s always someone else to blame as well. For TV it’s supposedly reality TV and the internet, newspapers blame it on specialty magazines and the internet, while the music and movie industry blame it on piracy and the internet. Anyone else notice the trend here?
For every complaint there’s the common thread of the internet destroying business as we know it. What’s so wrong about that? Is the world so scared of change that it refuses to see the obvious? The answer is yes, we’ve always been afraid to change and the coming domination of the internet is no exception. The real question is who will be the first to come up with a real business model for the internet. It may be micropayments, ad space, or simple donations but somewhere out there is at least one solution if not a thousand others.